{"product_id":"9781352013214","title":"Marketing Analytics : Based on First Principles","description":"\u003cp\u003eA dynamic textbook on marketing analytics, teaching state of the art data analytics techniques around a focused and powerful strategic framework. Lead author Rob Palmatier is one of the most pre-eminent Marketing academics in the world and lends significant brand prestige to the book.\u003c\/p\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":52583858995511,"sku":"00000_00000_00000_00000","price":1246.14,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781352013214-1.jpg?v=1783191536","url":"https:\/\/kinokuniya.com.my\/products\/9781352013214","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}