{"product_id":"9781350242449","title":"Beyond a Joke : Parody in English Film and Television Comedy (Cinema and Society)","description":"\u003cp\u003eAt the opening ceremony for the London 2012 Olympics, a global audience of nearly one billion viewers were treated to the unprecedented sight of James Bond meeting Queen Elizabeth II. Shortly after, the 'Queen' hurled herself out of a helicopter, her Union Jack parachute guiding her down to the Olympic Stadium. What it is about moments such as these that define both a particular idea of Britishness and a particular type of British film comedy? How has British cinema exploited parody as a means of negotiating its sense of identity? How does this function within a globalized marketplace and in the face of dominant Hollywood cinema?\u003c\/p\u003e\n\n\u003cp\u003eBeyond a Joke explores the myriad ways British film culture has used forms of parody, from the 1960s to the present day. It provides a contextual and textual analysis of a range of works that, while popular, have only rarely been the subject of serious academic attention - from Morecambe and Wise to Shaun of the Dead to the London 2012 Olympics' opening ceremony. Combining the methodologies both of film history and film theory, Beyond a Joke locates parody within specific industrial and cultural moments, while also looking in detail at the aesthetics of parody as a mode. Ultimately, such works are shown to be a form of culturally specific film or televisual product for exporting to the global market, in which 'Britishness', shaped in self-mocking and ironic terms, becomes the selling point. Written in an accessible style and illustrated throughout with a diverse range of examples, Beyond a Joke is the first book to explore parody within a specifically British context and makes an invaluable contribution to the scholarship on both British and global film culture.\u003c\/p\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":52581860180279,"sku":"00000_00000_00000_00000","price":243.53,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781350242449-1.jpg?v=1783191290","url":"https:\/\/kinokuniya.com.my\/products\/9781350242449","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}