{"product_id":"9781349523573","title":"Brand Choice : Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes","description":"\u003cp\u003eCustomers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":52527614296375,"sku":"00000_00000_00000_00000","price":595.92,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781349523573-1.jpg?v=1783190763","url":"https:\/\/kinokuniya.com.my\/products\/9781349523573","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}