{"product_id":"9781292753492","title":"Marketing : An Introduction (Global Edition) (16TH)","description":"\u003cp\u003eFor principles of marketing courses.\u003c\/p\u003e \u003ch3\u003eA practical introduction to marketing in the digital age\u003c\/h3\u003e \u003cp\u003e\u003cstrong\u003eMarketing: An Introduction\u003c\/strong\u003e shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices.\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003e16th Edition\u003c\/strong\u003e provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.\u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":52441478922551,"sku":"00000_00000_00000_00000","price":474.28,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781292753492-1.jpg?v=1786753285","url":"https:\/\/kinokuniya.com.my\/products\/9781292753492","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}