{"product_id":"9781138738256","title":"Innovation in Pricing : Contemporary Theories and Best Practices (2ND)","description":"\u003cp\u003eThis new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through articles and interviews with the world's leading academics.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52325411914039,"sku":"00000_00000_00000_00000","price":1517.04,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781138738256-1.jpg?v=1783155685","url":"https:\/\/kinokuniya.com.my\/products\/9781138738256","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}