{"product_id":"9781138614840","title":"International Luxury Brand Strategy","description":"\u003cp\u003eThis book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52304423616823,"sku":"00000_00000_00000_00000","price":330.44,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781138614840-1.jpg?v=1783155368","url":"https:\/\/kinokuniya.com.my\/products\/9781138614840","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}