{"product_id":"9781138587014","title":"Engaging Brands : A Customer-Centric Approach for Superior Experiences","description":"\u003cp\u003eHow can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory, developed over the past 20 years, and tools to create truly engaging brands.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52325987713335,"sku":"00000_00000_00000_00000","price":319.6,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781138587014-1.jpg?v=1783155276","url":"https:\/\/kinokuniya.com.my\/products\/9781138587014","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}