{"product_id":"9781138561403","title":"Marketing Management : A Cultural Perspective (2ND)","description":"\u003cp\u003eCulture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52325987516727,"sku":"00000_00000_00000_00000","price":1267.75,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781138561403-1.jpg?v=1783155207","url":"https:\/\/kinokuniya.com.my\/products\/9781138561403","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}