{"product_id":"9781138360907","title":"Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media","description":"\u003cp\u003eThis book explores the current state of knowledge on how electronic word-of-mouth (eWOM) can help or hurt brands. A series of articles explores how marketers can use eWOM to help build brands as well as how negative eWOM can be harmful to brands. This book was originally published as a special issue of the International Journal of Advertising.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52719466348855,"sku":"00000_00000_00000_00000","price":1217.68,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781138360907-1.jpg?v=1784952275","url":"https:\/\/kinokuniya.com.my\/products\/9781138360907","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}