{"product_id":"9781138340145","title":"The Business of Gamification : A Critical Analysis (Routledge Advances in Management and Business Studies)","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis edited volume contains new, and stringent, perspectives on how gamification is contextualized in business settings, both in theory as well as in practice. This book will provide a wealth of research for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52325652332855,"sku":"00000_00000_00000_00000","price":373.78,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781138340145-1.jpg?v=1783154724","url":"https:\/\/kinokuniya.com.my\/products\/9781138340145","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}