{"product_id":"9781138293151","title":"Experiential Marketing : Consumer Behavior, Customer Experience and the 7Es","description":"\u003cp\u003eThis book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic\/Etic process) of the new experiential marketing mix, and the challenges for the future.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52325797888311,"sku":"00000_00000_00000_00000","price":1083.6,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781138293151-1.jpg?v=1783154594","url":"https:\/\/kinokuniya.com.my\/products\/9781138293151","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}