{"product_id":"9781138215450","title":"Contemporary Radio Programming Strategies (Routledge Library Editions: Radio)","description":"\u003cp\u003eThis book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52723524108599,"sku":"00000_00000_00000_00000","price":1217.68,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781138215450-1.jpg?v=1785051695","url":"https:\/\/kinokuniya.com.my\/products\/9781138215450","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}