{"product_id":"9781138143203","title":"Cruise Operations Management : Hospitality Perspectives","description":"Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. \u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eA user-friendly and practical guide it discusses issues such as:\u003cbr id=\"CRLF\"\u003e· The history and image of cruising\u003cbr id=\"CRLF\"\u003e· How to design a cruise and itinerary planning\u003cbr id=\"CRLF\"\u003e· Roles and responsibilities on a cruise ship\u003cbr id=\"CRLF\"\u003e· Customer service systems and passenger profiles\u003cbr id=\"CRLF\"\u003e· Managing food and drink operations onboard\u003cbr id=\"CRLF\"\u003e· Health, safety and security \u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eCruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.\u003cbr id=\"CRLF\"\u003e\u003cbr id=\"CRLF\"\u003eThe structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can ‘dip in’ and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52619847762231,"sku":"00000_00000_00000_00000","price":1517.04,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781138143203-1.jpg?v=1784963302","url":"https:\/\/kinokuniya.com.my\/products\/9781138143203","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}