{"product_id":"9781118968055","title":"Value Proposition Design : How to Create Products and Services Customers Want (Strategyzer)","description":"\u003cp\u003eThe authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":52300982911287,"sku":"EB_BM1000_E05-03_KL","price":147.95,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781118968055-1_e299f1a0-8838-4443-9967-6a8d9d3142e9.jpg?v=1791539565","url":"https:\/\/kinokuniya.com.my\/products\/9781118968055","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}