{"product_id":"9781041143758","title":"Mapping the Media-Marketing Ecology (Routledge Critical Advertising Studies)","description":"\u003cp\u003eThis text examines the ongoing convergence of marketing and media across industries and formats and offers an authoritative analysis of branded content and forms of media-marketing integration. Providing an authoritative taxonomy for branded content advertising forms and formats, this book is a useful guide for students and researchers.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52632529174839,"sku":"00000_00000_00000_00000","price":400.87,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781041143758-1.jpg?v=1784962419","url":"https:\/\/kinokuniya.com.my\/products\/9781041143758","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}