{"product_id":"9781041090182","title":"The K-Pop Content Strategy : Marketing Models for Creative Success (Routledge Focus on Business and Management)","description":"\u003cp\u003eThis book explores how K-pop’s strategic approach to content creation offers powerful lessons on building sustainable careers beyond algorithm dependency. It is tailored for scholars in media, digital culture, marketing, and creative industries, as well as creative entrepreneurs seeking new business strategies.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52655480471863,"sku":"00000_00000_00000_00000","price":481.36,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781041090182-1.jpg?v=1784029900","url":"https:\/\/kinokuniya.com.my\/products\/9781041090182","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}