{"product_id":"9781037422201","title":"Tough Enough : How to Lead a Team to Greatness without Being a Jerk","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-US\" style=\"font-family:\" arial\u003e‘Takes\nboth old and new leadership tactics and transforms them into strategies to use\nin crises’ – Eric Yuan, CEO and founder of Zoom\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-US\" style=\"font-family:\" arial\u003e\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003e'If you believe you have to choose between being respectful and being\neffective, \u003ci\u003eTough Enough\u003c\/i\u003e will change your mind' – John Mackey, cofounder\nand former CEO of Whole Foods and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eConscious\nCapitalism\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eFrom two of Silicon Valley's premier executive coaches, a no-nonsense guide\nto building elite teams by embracing true toughness – without sacrificing your humanity.\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\nSome of today’s most successful companies are infamous for toxic, high-burnout\ncultures. But you don’t have to compromise your values to drive your team to\ngreatness.\u003cbr\u003e\n\u003cbr\u003e\nIn Tough Enough, executive coaches John Baird and Matt Hunter introduce the ‘Toughness\nSpectrum’. This counterintuitive framework helps you calibrate between the\npassive ‘Comfort Zone’ and the destructive ‘Hardcore Zone’ to hit the\nhigh-performance sweet spot. Drawing on decades of experience coaching top CEOs\nand founders at world-class organisations like Apple, Nike, and DoorDash, the\nauthors break down seven transformative habits to help you lead with radical\nrespect and uncompromising results.\u003cbr\u003e\n\u003cbr\u003e\nThis isn't fluffy management theory. Packed with real-world stories and\ndata-backed tools, this is the practical playbook for anyone ready to demand\nexcellence and enforce accountability without crossing the line.\u003cbr\u003e\n\u003cbr\u003e\nWhether you are an entrepreneur scaling a startup or an executive sharpening\nyour team’s edge, \u003ci\u003eTough Enough\u003c\/i\u003e proves you don't have to be a jerk to\nbuild a next-generation company – but you do have to be tough enough.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003e'A powerful reminder that excellence requires courage and that the best\nleaders know how to push harder, lead better, and achieve lasting results' –\nLip Bu Tan, CEO of Intel Corporation\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003e'A masterclass in modern leadership . . . a practical and powerful framework\nfor building teams that truly win' – Denise Young, former Worldwide Chief of\nHuman Resources at Apple\u003c\/b\u003e\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Macmillan","offers":[{"title":"Default Title","offer_id":53039192441143,"sku":"EB_BM0602_00000_KL","price":112.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/759e44c6-6036-4482-8af1-eb8786a5b4c4_d5e2a18f-9e79-43a0-ab07-de98be81d8c1.jpg?v=1791108315","url":"https:\/\/kinokuniya.com.my\/products\/9781037422201","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}