{"product_id":"9781032499826","title":"Strategic Media Planning and Buying : Integration of Traditional and Digital Media","description":"\u003cp\u003eThis book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.\u003c\/p\u003e","brand":"Routledge India","offers":[{"title":"Default Title","offer_id":52313405554999,"sku":"00000_00000_00000_00000","price":1083.6,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781032499826-1.jpg?v=1783145806","url":"https:\/\/kinokuniya.com.my\/products\/9781032499826","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}