{"product_id":"9781032454306","title":"The Innovation Odyssey : Lessons from an Impossible Project","description":"\u003cp\u003eThis book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.\u003c\/p\u003e","brand":"Auerbach","offers":[{"title":"Default Title","offer_id":52305920524599,"sku":"00000_00000_00000_00000","price":1029.36,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781032454306-1.jpg?v=1783145596","url":"https:\/\/kinokuniya.com.my\/products\/9781032454306","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}