{"product_id":"9781032204871","title":"Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management (Routledge Studies in Marketing)","description":"\u003cp\u003eThe book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52316317155639,"sku":"00000_00000_00000_00000","price":330.44,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781032204871-1.jpg?v=1783144305","url":"https:\/\/kinokuniya.com.my\/products\/9781032204871","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}