{"product_id":"9781009254007","title":"Emoji in Higher Education : A Healthcare-Based Perspective","description":"\u003cp\u003eEmoji are a significant development in contemporary communication, deserving serious attention for their impact on both language use and society. Based on original mixed-methods research, this timely book focuses on emoji literacy across the healthcare landscape, with emphasis on how they are employed in healthcare worker and patient education. It situates emoji within a semioliteracy theoretical framework and presents the findings of a mixed methods study of emoji use as a literacy tool in a health professions course. Drawing on real-life case studies, it explores emoji literacy across a range of public health education contexts including doctor-to-industry, patient-to doctor, doctor-to-patient, and healthcare providers\/CDC to global audience. It also advances a broader argument about the role of emoji in a paradigm shift of communication in education. This title is part of the Flip it Open Programme and may also be available Open Access. Check our website Cambridge Core for details.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":52290181693751,"sku":"00000_00000_00000_00000","price":677.25,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9781009254007-1.jpg?v=1783135212","url":"https:\/\/kinokuniya.com.my\/products\/9781009254007","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}