{"product_id":"9780899307640","title":"Marketing to Older Consumers : A Handbook of Information for Strategy Development","description":"\u003cp\u003eBy presenting and interpreting relevant information in a marketing decision-making context, the book provides the bases for developing effective marketing strategies. Next, the author discusses both specific and general aspects of behavior that have implications for marketing strategy.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":52267318116663,"sku":"00000_00000_00000_00000","price":541.8,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780899307640-1.jpg?v=1783132552","url":"https:\/\/kinokuniya.com.my\/products\/9780899307640","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}