{"product_id":"9780899304465","title":"Selling to a Segmented Market : The Lifestyle Approach","description":"\u003cp\u003eWritten by one of the foremost experts on segmented marketing, this volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":52267025203511,"sku":"00000_00000_00000_00000","price":433.44,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780899304465-1.jpg?v=1783132533","url":"https:\/\/kinokuniya.com.my\/products\/9780899304465","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}