{"product_id":"9780899301631","title":"The Management of Business-to-Business Advertising : A Working Guide for Small to Mid-size Companies","description":"\u003cp\u003eStewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.\u003c\/p\u003e","brand":"Praeger Publishers Inc","offers":[{"title":"Default Title","offer_id":52266714628407,"sku":"00000_00000_00000_00000","price":433.44,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780899301631-1.jpg?v=1783132519","url":"https:\/\/kinokuniya.com.my\/products\/9780899301631","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}