{"product_id":"9780807871355","title":"Trials of Character : The Eloquence of Ciceronian Ethos","description":"\u003cp\u003eVerbal persuasion entails the presentation of a persona by the speaker that affects an audience for good or ill. In this book, James May explores the role and extent of Cicero's use of ethos and demonstrates its persuasive effect. May discusses the importance of ethos, not just in classical rhetorical theory but also in the social, political, and judicial milieu of ancient Rome.\u003c\/p\u003e","brand":"The University of North Carolina Press","offers":[{"title":"Default Title","offer_id":52276414873911,"sku":"00000_00000_00000_00000","price":230.26,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780807871355-1.jpg?v=1784956315","url":"https:\/\/kinokuniya.com.my\/products\/9780807871355","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}