{"product_id":"9780804746540","title":"Disaster in Dearborn : The Story of the Edsel","description":"\u003cp\u003eFew cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed.\u003c\/p\u003e","brand":"Stanford University Press","offers":[{"title":"Default Title","offer_id":52270942748983,"sku":"00000_00000_00000_00000","price":297.99,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780804746540-1.jpg?v=1783126821","url":"https:\/\/kinokuniya.com.my\/products\/9780804746540","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}