{"product_id":"9780765617903","title":"The Science and Art of Branding","description":"\u003cp\u003ePresents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52275948847415,"sku":"00000_00000_00000_00000","price":1435.77,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780765617903-1.jpg?v=1783124648","url":"https:\/\/kinokuniya.com.my\/products\/9780765617903","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}