{"product_id":"9780761916932","title":"Developing a Market Orientation","description":"\u003cp\u003eThe Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).\u003c\/p\u003e","brand":"Sage Pubns","offers":[{"title":"Default Title","offer_id":52269097189687,"sku":"00000_00000_00000_00000","price":769.35,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780761916932-1.jpg?v=1783124097","url":"https:\/\/kinokuniya.com.my\/products\/9780761916932","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}