{"product_id":"9780739169643","title":"Brazilian Telenovelas and the Myth of Racial Democracy (Critical Studies in Television)","description":"\u003cp\u003eBrazilian Telenovelas and the Myth of Racial Democracy, by Samantha Nogueira Joyce, examines what happens when a telenovela directly addresses matters of race and racism in contemporary Brazil. This investigation provides a traditional textual analysis of Duas Caras (2007-2008), a watershed telenovela for two main reasons: It was the first of its kind to present audiences with an Afro-Brazilian as the main hero, openly addressing race matters through plot and dialogue. Additionally, for the first time in the history of Brazilian television, the author of Duas Caras kept a web blog where he discussed the public's reactions to the storylines, media discussions pertaining to the characters and plot, and directly engaged with fans and critics of the program.\u003c\/p\u003e\n\n\u003cp\u003eJoyce combines her investigation of Duas Caras with a study of related media in order to demonstrate how the program introduced novel ideas about race and also offered a forum where varying perspectives on race, class, and racial relations in Brazil could be discussed. Brazilian Telenovelas is not a reception study in the traditional sense, it is not a story of entertainment-education in the strict sense, and it is not solely a textual analysis. Instead, Joyce's text is a study of the social milieu that the telenovela (and especially Duas Caras) navigates, one that is a component of a contemporary progressive social movement in Brazil, and one that views the text as being located in social interactions. As such, this book reveals how telenovelas contribute to social change in a way that has not been fully explored in previous scholarship.\u003c\/p\u003e","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":52278470476087,"sku":"00000_00000_00000_00000","price":623.07,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780739169643-1.jpg?v=1783122271","url":"https:\/\/kinokuniya.com.my\/products\/9780739169643","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}