{"product_id":"9780738201054","title":"Product Development for the Service Sector : Lessons from Market Leaders","description":"\u003cp\u003eThe authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.\u003c\/p\u003e","brand":"Basic Books","offers":[{"title":"Default Title","offer_id":52269302808887,"sku":"00000_00000_00000_00000","price":216.72,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780738201054-1.jpg?v=1784963063","url":"https:\/\/kinokuniya.com.my\/products\/9780738201054","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}