{"product_id":"9780691148731","title":"Climbing the Charts : What Radio Airplay Tells Us about the Diffusion of Innovation","description":"\u003cp\u003eDespite the growth of digital media, traditional FM radio airplay still remains the essential way for musicians to achieve commercial success. This book examines how songs rise, or fail to rise, up the radio airplay charts. It shows that hits spread rapidly across radio because they clearly conform to an identifiable style or genre.\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":52634502660407,"sku":"00000_00000_00000_00000","price":270.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780691148731-1.jpg?v=1784959017","url":"https:\/\/kinokuniya.com.my\/products\/9780691148731","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}