{"product_id":"9780521643610","title":"Semantic Leaps : Frame-Shifting and Conceptual Blending in Meaning Construction","description":"\u003cp\u003eSemantic Leaps explores how people combine knowledge from different domains in order to understand and express new ideas. Concentrating on dynamic aspects of on-line meaning construction, Coulson identifies two related sets of processes: frame-shifting and conceptual blending.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":52270107132215,"sku":"00000_00000_00000_00000","price":785.61,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780521643610-1.jpg?v=1783114303","url":"https:\/\/kinokuniya.com.my\/products\/9780521643610","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}