{"product_id":"9780520071773","title":"The Fashion System","description":"\u003cp\u003eIn his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: \"Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.\"\u003c\/p\u003e","brand":"University of California Press","offers":[{"title":"Default Title","offer_id":52267013734711,"sku":"00000_00000_00000_00000","price":162.26,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780520071773-1.jpg?v=1784962509","url":"https:\/\/kinokuniya.com.my\/products\/9780520071773","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}