{"product_id":"9780471703594","title":"Consumer-centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs","description":"\u003cp\u003eIn some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":52528381624631,"sku":"00000_00000_00000_00000","price":325.08,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780471703594-1.jpg?v=1783326139","url":"https:\/\/kinokuniya.com.my\/products\/9780471703594","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}