{"product_id":"9780471650225","title":"Ten Deadly Marketing Sins : Signs and Solutions","description":"\u003cp\u003eMarketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":52272191570231,"sku":"00000_00000_00000_00000","price":189.63,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780471650225-1.jpg?v=1784956777","url":"https:\/\/kinokuniya.com.my\/products\/9780471650225","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}