{"product_id":"9780471268673","title":"Marketing Insights from a to Z : 80 Concepts Every Manager Needs to Know","description":"\u003cp\u003eIn this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":52271266660663,"sku":"00000_00000_00000_00000","price":189.63,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780471268673-1.jpg?v=1783112115","url":"https:\/\/kinokuniya.com.my\/products\/9780471268673","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}