{"product_id":"9780470853580","title":"Citizen Brands : Putting Society at the Heart of Your Business -- Paperback","description":"\u003cp\u003eEvery marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls \"Citizen Brands\" will be more commercially successful than those that do not take on board societal trends.\u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":52243205292343,"sku":"00000_00000_00000_00000","price":295.28,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780470853580-1.jpg?v=1784961484","url":"https:\/\/kinokuniya.com.my\/products\/9780470853580","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}