{"product_id":"9780470089231","title":"The PDMA Toolbook 3 for New Product Development (Product Development and Management Toolbooks)","description":"\u003cp\u003eThe book is the third in a series of books covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":52275058016567,"sku":"00000_00000_00000_00000","price":671.56,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780470089231-1.jpg?v=1783111911","url":"https:\/\/kinokuniya.com.my\/products\/9780470089231","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}