{"product_id":"9780415831666","title":"Promotional Screen Industries","description":"\u003cp\u003eFrom the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. \u003ci\u003ePromotional Screen Industries\u003c\/i\u003e is the first book to explore the sector responsible for this thriving area of media production. \u003c\/p\u003e\u003cp\u003eWith case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52675844342071,"sku":"00000_00000_00000_00000","price":304.36,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780415831666-1.jpg?v=1784959869","url":"https:\/\/kinokuniya.com.my\/products\/9780415831666","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}