{"product_id":"9780415740883","title":"Business-to-Business : A Global Network Perspective","description":"\u003cp\u003eContemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. \u003c\/p\u003e\n\n\u003cp\u003eThe authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson \u0026amp; Johnson, Epson and Samsung.\u003c\/p\u003e\n\n\u003cp\u003eIn providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52280740544823,"sku":"00000_00000_00000_00000","price":514.65,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780415740883-1.jpg?v=1783110400","url":"https:\/\/kinokuniya.com.my\/products\/9780415740883","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}