{"product_id":"9780415712316","title":"The Routledge Companion to Non-Market Strategy (Routledge Companions in Business, Management and Marketing)","description":"\u003cp\u003eThe influence and impact of non-market forces on the world of business has increased markedly in recent years. Despite this, non-market elements of corporate strategy are less well researched than the traditional economics-based perspectives. This collection provides a world-class reference work for students and researchers comprised of a comprehensive and leading edge overview of current scholarship in the rapidly expanding area of non-market strategy.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52280910938423,"sku":"00000_00000_00000_00000","price":2167.2,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780415712316-1.jpg?v=1783110322","url":"https:\/\/kinokuniya.com.my\/products\/9780415712316","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}