{"product_id":"9780415658805","title":"Media Consumption in Malaysia : A Hermeneutics of Human Behaviour (Routledge Contemporary Southeast Asia Series)","description":"\u003cp\u003eThis book focuses upon fundamental axioms in audience and consumer, media and marketing studies in the context of Malaysia, a multi-cultural nation with its diversity in culture which proves an intricate culture nuance for the understanding of consumption. It analyses Chinese, Indian, Indigenous, and Malay Malaysian citizen-consumers immersed in their participatory or promotional media. Setting mall and media visiting side by side as metaphor and mirror of each other enables a behavioural analysis, shaped by the philosophical psychology of understanding of Heidegger’s hermeneutics. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52280646795575,"sku":"00000_00000_00000_00000","price":1267.75,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780415658805-1.jpg?v=1783110184","url":"https:\/\/kinokuniya.com.my\/products\/9780415658805","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}