{"product_id":"9780415632867","title":"Political Marketing in the United States","description":"\u003cp\u003ePolitical marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52280307056951,"sku":"00000_00000_00000_00000","price":400.87,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780415632867-1.jpg?v=1783110101","url":"https:\/\/kinokuniya.com.my\/products\/9780415632867","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}