{"product_id":"9780415399494","title":"Competing in Emerging Markets : Cases and Readings","description":"\u003cp\u003eGiven the increasing prominence of emerging markets, a sophisticated understanding of their perils and promises is crucial for the growth of companies. This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful, as well as unsuccessful firm conduct in these markets.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52275048513847,"sku":"00000_00000_00000_00000","price":2167.2,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780415399494-1.jpg?v=1783109467","url":"https:\/\/kinokuniya.com.my\/products\/9780415399494","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}