{"product_id":"9780415354059","title":"Brand Hollywood : Selling Entertainment in a Global Media Age","description":"\u003cp\u003eBranding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52275045400887,"sku":"00000_00000_00000_00000","price":319.6,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780415354059-1.jpg?v=1783109334","url":"https:\/\/kinokuniya.com.my\/products\/9780415354059","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}