{"product_id":"9780415186445","title":"Understanding the Older Consumer : The Grey Market (International Series in Social Psychology)","description":"\u003cp\u003eGunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer, showing that the over fifties represent a powerful spending force. The text provides information on older people's lifestyles, leisure and their perceptions of advertising. In the INTERNATIONAL SERIES IN SOCIAL PSYCHOLOGY series.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52268796838199,"sku":"00000_00000_00000_00000","price":373.78,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780415186445-1.jpg?v=1783108936","url":"https:\/\/kinokuniya.com.my\/products\/9780415186445","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}