{"product_id":"9780367870171","title":"Brands : Interdisciplinary Perspectives (Routledge Interpretive Marketing Research)","description":"\u003cp\u003eJonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical – each section contextualised by a new introduction from leading brand scholars. This\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52285583163703,"sku":"00000_00000_00000_00000","price":341.27,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780367870171-1.jpg?v=1783107684","url":"https:\/\/kinokuniya.com.my\/products\/9780367870171","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}