{"product_id":"9780367764951","title":"Corporate Heritage Marketing : Using the Past as a Strategic Asset (Routledge Studies in Marketing)","description":"\u003cp\u003eCorporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52286647763255,"sku":"00000_00000_00000_00000","price":1267.75,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780367764951-1.jpg?v=1783107504","url":"https:\/\/kinokuniya.com.my\/products\/9780367764951","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}