{"product_id":"9780367693152","title":"Creating Brand Cool : Brand Distinction in the Online Marketplace","description":"\u003cp\u003eIn this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52286640947511,"sku":"00000_00000_00000_00000","price":1267.75,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780367693152-1.jpg?v=1783107268","url":"https:\/\/kinokuniya.com.my\/products\/9780367693152","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}