{"product_id":"9780333776506","title":"Business-driven Research and Development : Managing Knowledge to Create Wealth -- Hardback","description":"\u003cp\u003eBusiness-Driven Research \u0026amp; Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":52260411441463,"sku":"00000_00000_00000_00000","price":595.92,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0962\/3548\/7543\/files\/9780333776506-1.jpg?v=1783104349","url":"https:\/\/kinokuniya.com.my\/products\/9780333776506","provider":"Books Kinokuniya Malaysia","version":"1.0","type":"link"}